Twelve kinds of dialogues were constructed: (1) starting a request, (2) maintaining a request, (3) ending a request, (4) requesting a meeting, (5) making and confirming reservations, (6) making and changing appointments, (7) placing an order, (8) inviting, (9) asking directions, and (10) leaving and following up a message. When these dialogues were analyzed, eight Politeness strategies were identified: (1) degree of politeness, (2) use of "please," (3) use of "may/could/would," (4) orienting the receiver, (5) softening requests, (6) connecting a series of requests, (7) ending a request dialogue, and (8) friendliness. Friendliness was further categorized as either tonal or verbal friendliness, with verbal friendliness subclassified into informality, intimacy, sharing of information, and display of personality.